Project

Brand identity design and art direction of print, digital and motion brand collateral for Keith Carlsen Photography

Deliverables

Brand identity
Digital marketing
Motion graphics
Print design
Typography
Web design

Keith Carlsen is a Los Angeles based photographer with years of diverse experience as a creative problem-solver and maker of all things recorded. As a long-term client on various projects, it was a pleasure to work with him in the creation of a new brand identity and the development of print, digital and motion graphic brand materials.

Visit the website: keithcarlsen.com

Options for days

A strict black and white and unique color palette were developed for client options.

Minimalist design, bold typography and a strong visual grid were utilized to put full attention on the client’s work.

Print Management

Aaron Sain

Primary Typeface

FF Mark

Paper System

Colorplan Racing Green

With a background in traditional printmaking and commercial processes, I relish the opportunity to see the design process through production. For this project I used solid foil on Colorplan 200# cover.

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